Monday, September 27, 2010
On respecting copyrights
However, an email from a family member who received a card from their hero has raised a little concern. They recognized a photo used on the card they were sent - and they knew the photographer. The person was not unhappy, but it got us thinking....that is possibly a copyright violation!
As artists, we all understand the value of what we create. We wouldn't want someone taking our work and using it elsewhere, and claiming it's theirs. So we also want to be certain our cards respect the rights of others as well, so we're asking that you make certain you have proper permission to use someone's work of art.
This guideline covers:
- other 'repurposed' things - like using storebought cards to create new cards.
- licensed products that are *not* intended for crafting (purchasing a Mickey Mouse cricut cartridge = fine; cutting up your program from your Disney vacation and using it on a card = not good.)
Many of you, we know, will be saddened by this - you love to repurpose things and recycle old cards. But please don't do that for OWH cards. Our name goes on the back of these, and therefore we'll be responsible if a photographer decides they didn't want their picture on a card, or if Hallmark gets mad if someone sees a repurposed card front with our name, not their crown. We'd rather not risk that.
Some of you may know when it is and isn't okay to use/repurpose something. While we're happy to have your feedback (feel free to leave comments below!), we ask that you respect our desire to stay far far away from any hint of copyright violation. Our OWH family is SO creative, we have many other ways to make cards and create new things without using the work of another artist, and we feel it's reasonable to ask that our cards stay totally on the legal side.
Thanks for understanding!